How your Brain sees it
You can see it the way you want is not just a phrase, it is real. Depending how you feel, your motive, focus, stress, stress potential, like and dislikes you see what you need to see or what need to be seen.
Let’s start with something easy here. Certain objects attract our attention in a particular way. It could be something that is especially ugly or something that we perceive as being rather pretty.
With a background in design, or just a bit of taste we are destined to know something about what makes one object appear prettier than another.
However, you don’t have to look far before it becomes difficult to predict whether something is likely to be perceived as ugly or nice.
It’s often said that the human eye is developed for life on the savannah, and it is particularly sensitive to detecting movement in our periphery. This peripheral view helped us to survive by allowing us to react quickly to danger approaching from either side.
However, our peripheral vision is not particularly sharp. We can only see clearly, when we look straight ahead, we cannot read in the peripheral field of view, and worse still, we cannot see in color—we only see color in our central vision.
So, your full color, HD-resolution image of the world does not come from your eyes, but your brain.
The brain translates the information it receives from the eye into something that we can understand. In fact, the brain receives just three ‘images’ every second, which are sorted and combined with earlier information to create the reality that you experience.
This is happening all the time while your eyes are open, and it requires a certain amount of energy.
To avoid overheating, the brain saves energy by choosing what is worth looking at.
Roughly speaking, we have two systems of vision.
One system prevents us from bumping into things and enables us to move around. It’s called ‘orientation attention’, and it operates quickly, saving energy, as the brain is not required to develop a full understanding of your surroundings.
The other system is called ‘discover attention’. This operates more slowly, as the brain collects information from our memory to obtain a full understanding of the scene.
An example of the two systems in operation can be seen when you walk down the street. The orientation system allows you to easily move in and out of the path of other people, and stops you from falling over or walking into a lamppost. But when your eye catches sight of something interesting in a shop window, you switch over to the discover system to get the full picture.
The object you’re looking at might seem familiar, but has a different shape or color. How long you spend looking at the object depends on how much sense it makes to you and the number of other things you’re thinking about at that time.
We use these two systems alternatively without even realizing it. Since the orientation system requires less energy, we quickly switch back to it when we have enough information.
In reality, we know that objects with certain characteristics are better at catching our attention, while others are better at holding our attention.
By measuring eye movement, we can see that the orientation attention is influenced by the object’s shape and contrast.
We are more likely to notice certain products, which use these basic design parameters to stand out.
To keep our attention the brain needs to decide that it is worth using energy to understand this new object. And research shows that we keep our attention on things that are easier to understand.
If it becomes too demanding, or nothing else is happening, our attention slips, and we begin to look at something else. Perhaps you’re experiencing this right now! Is it worth the effort to continue?
Also of significance is the amount of information you receive. Research shows that the number of elements that we can see directly influences whether we continue to look or shift our gaze elsewhere.
When there are too many things to look at, the brain needs to work harder, and there is a higher risk that we will stop paying attention.
Our brain is simply not good at multitasking.
It is quite impressive that a brain designed for a life thousands of years ago copes as well as it does in the modern world. This is due to our ability to adapt. In fact, it takes the brain less than a minute to adapt to new surroundings.
~Christian Hoffmann 2/2019